Clearly there is problem with the amount and rate at which fish is being taken out of our ocean, and at this point in time it has reached a critical point. The other problem we have is that consumers are not fully aware of the seriousness of the problem. Consumers today don’t want to go research the problem, they like things spoon fed to them in an easy and simple way to understand. I believe that consumers will make better decisions if they are properly informed about which fish to avoid; this can be done in fish shops, on restaurant menu and their websites, television adverts, and food magazines. The more people know about which fish to avoid eating the better for the ocean.
Restaurants play a big role the fish system as at the end of the day they have the choice of which fish to buy, and once they see that society cares more about the endangered fish they will be forced to make wiser fish decisions. The other more forceful way to go about it is to simply stop giving suggestions to everyone involved in the seafood value chain and make certain obligations within it.
There needs to be a mindset change for everyone in the value chain as there is no longer abundance within our seas and they must stop greedily fighting for whatever is left but rather look at the future, the role of fish in society. The fact is that we need fish more than they need us, we should respect them more and see them in a different light – they are not just food they are animals who provide us with a healthy lifestyle, income and recreation, therefore they need to be respected as much as any other animal.
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